• NID to help Swiss varsity tackle social issues using animation in Ahmedabad
     August 6th, 2012     Kunal     Posted in Education In Gujarat, Gujarat in News

    Adrian Frutiger, the Swiss graphic design legend, designed the logo of the National Institute of Design (NID) in the early 60s. Fifty years later, a Swiss institute has been inspired by NID’s graphic, illustration and animation education and has teamed up with the Ahmedabad-based institute to address social development issues through animation.

    Lucerne Universityp of Applied Sciences and Arts has formed a partnership with NID to work on social and welfare issues using graphic design, video, illustration and animation. The two institutes will also conduct research in fields of applied design including bamboo products and vegetable dyes.

    Sekhar Mukherjee, faculty of communication design at NID, said, “For the Swiss, technology is not an issue as they are well-equipped, but putting method into their applied design is important. NID will add to their expertise and help with social development issues. We will also work together on sustainable craft and textiles.”

    In June, Lucerne invited NID as a guest institute and gave them a special space on campus for an exhibition. The exhibition was an opportunity for NID to display the philosophy, culture and history of NID to Switzerland.

    “NID was the first Indian design school to be a part of the school there,” said Pradyumna Vyas, director, NID.

    Originally, the institute was named ‘National Design Institute’, however, the institute re-named itself to match Adrian Frutiger’s stylized NID logo alongside the name ‘National Institute of Design’.