• Ideas come out of brains and not computers: Love tells MICA students in Ahmedabad
     August 9th, 2012     Kunal     Posted in Education In Gujarat, Gujarat in News

    Mudra Institute of Communications, Ahmedabad (MICA) played host to a stalwart in the media and advertising industry-Tim Love, chief executive officer of Omnicom’s Asia Pacific India Middle East Africa (APIMA) region. He was introduced to the students of MICA by Madhukar Kamath, group head and chief executive officer, DDB Mudra and member of MICA’s Governing Council.
    Calling Tim a “nice guy”, Kamath waxed eloquent on Love’s experience and background in the industry and set the tone for the talk to come.

    Love’s talk was primarily centred on ‘Ideas that impact the Full Circle’. He talked about the fun of having an idea and that idea’s ability to change the world. Love propounded several theories throughout the discussion, including how people themselves are the first media, the importance of word-of-mouth and transparency in today’s business.

    “Ideas come out of brains and not IBM computers. Don’t ever forget that,” Love told students of the communication institute. The discussion was peppered with a lot of candid moments as Love kept the audience entertained by enacting out real life incidents and narrating anecdotes.
    The open house at the end of the talk gave an opportunity to the students to interact with him on a one-to-one basis.

    Love, who comes from a humble background, has spent over 40 years in the world of advertising. He studied arts in college and was always fascinated by the effect of media on humans-starting from hieroglyphics to the present day era of internet and social media.