JobberClub

Keep your Eyes, Not your Money, on the Search Engine Ranking

There are those who feel marketers should not be concerned with search engine rankings. Why? Because a number one position doesn’t always imply success in the form of traffic or conversions. Ok, seems fair enough. A better explanation is that search engine ranking data is valuable, it’s just misunderstood most of the time.
Why search engine rankings are misunderstood

A lot of business owners misunderstand the value of search engine rankings because search engine positioning has been branded with business success, sort of like “the higher you are listed the more successful you become”. As a result, many people are still in the mindset of “I want to be number one on Google”. Even if they went a step further and said they wanted to be “number one” for a popular keyword, this kind of thinking makes More »