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Vibrant Gujarat 2009 & List of MoUs

January 20th, 2009 35 Comments   Posted in SEO, Vibrant Gujarat Summit

Vibrant Gujarat Summit

I was amongst the fortunate 5000 people to witness one of the most important event in history of India. All roads leading to the venue were jam packed and it took 75 minutes to cover a distance of 6 kms which on an average  busy day would take about 10 minutes. Senior IAS officers, MLAs and MPs were seen standing (the VVVIP section saw 3-4 senior industrialists sharing the Sofa meant for 2) in the crowd for 3 to 4 hours and thousands were denied entry in the Inauguration hall.

Forget Sabeer Bhatia. Forget the 750,000 crores worth of investment that were promised on the first day or the total of 1,200,000 crores of MOUs. You needed to feel the euphoria in the atmosphere. Imagine a MP of Britain (country which denied visa to Mody) or Canada praising the state and the CM as if they were praising their own hero. Imagine Gardiner, the British MP chanting first few lines of Vande Matram. Imagine the doyens of Indian Industry who qued up to announce thousands of crores worth of investment (repeatedly the likes of Birlas, Ruias, Dhoots, Adanis etc. were told to limit their 2 minute speeches  to announcements only but they could not resist praising the state and the CM). Imagine Giants like Mittal and Ambani wishing openly that Modi becomes the next leader of India.

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Keep your Eyes, Not your Money, on the Search Engine Ranking

December 21st, 2008 No Comments   Posted in SEO

eyeThere are those who feel marketers should not be concerned with search engine rankings. Why? Because a number one position doesn’t always imply success in the form of traffic or conversions. Ok, seems fair enough. A better explanation is that search engine ranking data is valuable, it’s just misunderstood most of the time.
Why search engine rankings are misunderstood

A lot of business owners misunderstand the value of search engine rankings because search engine positioning has been branded with business success, sort of like “the higher you are listed the more successful you become”. As a result, many people are still in the mindset of “I want to be number one on Google”. Even if they went a step further and said they wanted to be “number one” for a popular keyword, this kind of thinking makes More »


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