• Amdavadis to get glimpse into life at IIM-A
     August 28th, 2012     Kunal     Posted in Education In Gujarat, Gujarat in News

    Amdavadis will get an opportunity to see the classrooms where global business leaders studied and blossomed. The Indian Institute of Management, Ahmedabad (IIM-A) will take Amdavadis on a tour of its campus as part of the silver jubilee of the institute’s marketing fair.

    ‘Insight 2012’, also called the ‘Great Ahmedabad Mela’, will throw the fair open to international students from Stanford University and Massachusetts Institute of Technology for the first time.

    “On the marketing fair’s 25th anniversary, there will be many new initiatives. The event is open to all age groups and is the only opportunity for them to sit in the classrooms and learn about life inside IIM-A. We will also show a small documentary about IIM-A, its making and principles,” said Rushiraj Patel, secretary, Insight 2012.

    To be held on September 29 and 30, the event will also hold market research and competitions for students from various schools in Ahmedabad.

    “We expect about 10,000 footfalls this year. Insight 2012 will also hold speaker sessions for the first time. It has invited founders of the event who now lead well known global and Indian companies,” said Patel.

    Registered participants at the event will also get an opportunity to run a retail store for a day.

    Started in 1986, the event’s founders include IIM-A alumni like Kapil Kapoor, global chief operating officer of Timex and the first secretary of Insight, Kumar Ramanathan, director-commercial, analytics – Asia, Middle East and Asia Pacific, Suman Srivastava, founder, Marketing Unplugged, Srikant Gokhale, visiting professor at IIM-A, Ajay Srinivasan, chief executive ( financial services), Aditya Birla Group, and Harish Bhat, chief executive officer and managing director, Tata Global Beverages.

    The fair’s inauguration date has been planned to coincide with World Heart Day, with plans to integrate ‘The Joy of Giving’ week.